A long-term freelance project working on something I never dreamt I'd be involved with: mixed martial arts. I have worked from the beginning with the owners of Uncaged, an up-and-coming apparel and promotional company in the MMA world. I created a logo and identity for the company, and have since turned my attention to branding and promotions.

A flyer to hand out at events and the homepage of the website, www.uncagedclothing.com. One of the main challenges of the project is keeping the costs low, so the identity system was designed using minimal color.

Two hats, screenprinted and embroidered, from the first run of products for Uncaged.